# Promu - AI lead generation and cold email outreach

URL: https://promu.ai/
Last updated: 2026-10-14

> Promu finds the right B2B prospects, researches each one and writes personal cold emails in your voice. AI lead generation, outreach and deliverability in one place.

**Lead search and outreach, on autopilot.**

AI lead generation and email outreach that finds the right people, researches each one and writes in your voice. You only show up for the meetings.

## What is Promu?

Promu is an AI lead generation and email outreach platform for B2B teams. It finds the people most likely to buy, researches each one, writes to them in your voice and answers their replies, so outbound turns into conversations instead of noise.

## Everything outreach needs. Nothing it doesn’t.

- **Finds the right people** Describe who you sell to. Promu builds the list from verified business data and ranks who to contact first. ([Learn more](https://promu.ai/ai-agents/lead-finder))
- **Writes in your voice** Every email starts from real research and reads like you wrote it on a good day. ([Learn more](https://promu.ai/ai-agents/sales-agent))
- **Protects your inbox** Sensible sending limits, address verification and authentication checks keep your domain trusted. ([Learn more](https://promu.ai/deliverability))
- **Books the meeting** Replies are sorted, answered and turned into calendar invites. You just show up. ([Learn more](https://promu.ai/ai-agents/reply-agent))

## How it works: From one sentence to a booked meeting.

1. **Describe who you sell to.** Explain it the way you would to a colleague. The Lead Finder turns it into a ranked list of verified contacts, with the signals that make each one worth contacting now.
2. **Promu researches and writes.** For every person, Promu reads company news, hiring, recent posts and your own notes, then drafts a first email in your voice with a source for every personal line.
3. **Approve, send, meet.** You approve each email and Promu sends at a human pace from dedicated inboxes. The Reply Agent answers and books the meeting when someone says yes.

## A team of agents. One job each.

Each agent does one part of outbound well and explains every action it takes. Use one on its own, or let them work together.

- [Lead Finder Agent](https://promu.ai/ai-agents/lead-finder): Describe your buyer in plain words and get a ranked list of verified contacts, with the buying signals behind each one.
- [AI Sales Agent](https://promu.ai/ai-agents/sales-agent): Researches every prospect and writes a first email in your voice, with a source for every personal line.
- [AI Reply Agent](https://promu.ai/ai-agents/reply-agent): Sorts every reply on arrival, drafts the answer and books the meeting while the conversation is still warm.
- [AI SDR](https://promu.ai/ai-agents/ai-sdr): Runs the full cycle from list to booked meeting, and hands each conversation to a person at the right moment.

## Research & personalisation: Every email starts from something real.

- **Buying signals.** New funding, hiring, a second office. Promu spots the moments that make someone worth contacting this week.
- **Research brief.** A short brief per person: what the company does, what changed and the angle most likely to land.
- **Your voice.** Promu learns your tone, length and sign-off from the emails you send, so every draft sounds like you.
- **Sources.** Every personal line links to where it came from, so you can check it before anything goes out.

## Why Promu: One place instead of five tools.

Most teams stitch together a lead database, a sending tool, an email verifier, an inbox placement tester and a CRM. Promu brings them together, with AI doing the slow parts.

| | The usual outbound stack | Promu |
| --- | --- | --- |
| Lead data | A separate database subscription | A verified lead database and Lead Finder, built in |
| Personalisation | Templates with merge fields | A researched first line for every person, in your voice |
| Sending inboxes | Often priced per inbox | Unlimited inboxes at no extra cost |
| Verification and preflight checks | Extra tools to buy and connect | Automatic in every campaign |
| Replies | Read and sorted by hand | Sorted on arrival, answered in drafts, meetings booked |
| Pricing | Per seat, plus add-ons | By email volume, with every feature on every plan |

## Trust and control: Faster outbound that is still yours.

- **Approval by default.** Every AI-written email waits for your OK until you decide an agent can send on its own.
- **Every action explained.** See the signal it found, the source it read and the rule it followed, for every email and reply.
- **Your domain protected.** Sending limits, address verification and a preflight check before every campaign.
- **Data stays in the EU.** Hosted in the European Union only, under a clear data processing agreement.

Works with: Gmail, Outlook, HubSpot, Pipedrive, Salesforce, Google Sheets, CSV.

## Built for the people who start conversations.

From a founder sending the first hundred emails to an enterprise team running thousands.

- [Founders](https://promu.ai/use-cases/founders): Your first hundred customers, found faster.
- [Sales teams](https://promu.ai/use-cases/sales): More qualified meetings per rep.
- [Agencies](https://promu.ai/use-cases/agencies): Every client’s outbound in one workspace.
- [Enterprise](https://promu.ai/use-cases/enterprise): Scale with the controls you expect.

## The whole stack, built in: Everything between a list and a reply.

- [Lead Database](https://promu.ai/lead-database): Verified B2B contacts with buying signals
- [Email Verification](https://promu.ai/email-verification): Clean lists before you send
- [Outreach](https://promu.ai/outreach): Personal sequences at any scale
- [CRM](https://promu.ai/crm): Every conversation in one simple pipeline
- [Email Accounts](https://promu.ai/email-accounts): Ready-to-send inboxes, set up for you
- [Deliverability](https://promu.ai/deliverability): Protection for your domain and inboxes
- [Inbox Placement](https://promu.ai/inbox-placement): Test where your emails land
- [Automations](https://promu.ai/ai-agents/automations): Triggers and workflows across your stack

## Pay for conversations, not seats.

Plans are priced by the emails Promu sends for you each month. Every feature is on every plan.

| Plan | Price per month (excl. VAT) | Emails per month | Best for |
| --- | --- | --- | --- |
| Starter | €37 | 5,000 | For founders sending their first campaigns. |
| Growth | €97 | 125,000 | For teams that want a steady stream of meetings. |
| Scale | €358 | 500,000 | For sales teams and agencies running many campaigns. |

14-day free trial · up to 250 leads · no credit card. Full pricing: https://promu.ai/pricing

## Frequently asked questions

### What is Promu?

Promu is an AI lead generation and email outreach platform for B2B teams. It finds prospects, researches each one, writes personal emails in your voice, protects your sender reputation and turns replies into booked meetings.

### How is Promu different from other cold email tools?

Most cold email tools send templates you write yourself. Promu also finds the people, researches them, writes each first email from that research and handles the replies, with verification and deliverability protection built in. You pay for the emails you send, not for seats or inboxes.

### Will the emails sound like they were written by AI?

Promu learns from the emails you send and keeps to your tone, length and sign-off. Every personal line comes from real research and links to its source, so you can check it before anything goes out.

### Does Promu send emails without my approval?

Not unless you allow it. By default every AI-written email waits for your approval. You can let trusted agents send on their own, within the limits you set.

### How does Promu protect my deliverability?

Outreach runs on dedicated inboxes with SPF, DKIM and DMARC set up. Promu verifies every address, paces sending like a person and slows an inbox down as soon as it shows warning signs.

### Where does the lead data come from?

From Promu’s verified B2B lead database, searched by the Lead Finder, or from your own contacts: import them from HubSpot or Pipedrive, or upload a CSV or Google Sheet.

### Which tools does Promu work with?

Promu sends from Gmail and Outlook and keeps HubSpot, Pipedrive or Salesforce up to date. You sign in with Google or Microsoft.

### Where is my data stored?

In the European Union only, processed under a data processing agreement. Promu is made in Europe by Acosh, a company registered in the Netherlands.

### How much does Promu cost?

Plans start at €37 a month and are priced by the number of emails Promu sends for you. Every plan includes every feature, and every account starts with a 14-day free trial for up to 250 leads.

### How do I get started?

Promu is in early access. Join the list with your work email and we’ll send your invite as soon as there’s a spot.