# Lead Data Terms

URL: https://promu.ai/lead-data-terms
Last updated: 2026-10-05

> The rules for using business contact data you find with Promu.

**Lead data terms.**

The rules for using business contact data you find with Promu.

Last updated 5 October 2026.

## 1. What these terms cover

These terms apply to Lead Data: business contact data you obtain through Promu’s lead tools, such as the Lead Finder and lead database, including data you export to other tools such as HubSpot, Apollo or Lemlist. They form part of our [Terms of Service](https://promu.ai/terms). Data you import yourself is covered by the [Data Processing Agreement](https://promu.ai/dpa) instead.

## 2. Your licence

Promu gives you a non-exclusive, non-transferable right to use Lead Data to find and contact potential customers for your own business, or for your clients if you are an agency using Promu on their behalf. Promu keeps all other rights in its lead database.

## 3. Allowed uses

- Researching companies and people who may be interested in your products or services.
- Contacting business contacts about something relevant to their role, in line with our [Sending Policy](https://promu.ai/sending-policy).
- Adding Lead Data to your own CRM to manage those conversations.

## 4. Not allowed

- Selling, renting, sharing or publishing Lead Data, or using it to build or improve a competing data product.
- Using Lead Data for consumer marketing, or contacting people at personal, non-business email addresses.
- Using Lead Data to make decisions about people’s eligibility for jobs, credit, insurance, housing or education.
- Combining Lead Data with other sources to infer sensitive characteristics about people.
- Contacting people who have opted out or objected, or harassing anyone.

## 5. Your responsibilities under the GDPR

When you use Lead Data, you become an independent controller of that data and are responsible for complying with the GDPR. In particular:

- Have a lawful basis, such as a documented legitimate interest, before you contact someone.
- Tell people where you got their details at the latest in your first message, and how they can object.
- Honour objections and opt-outs immediately and add those people to your suppression list.
- Keep Lead Data accurate and delete what you no longer need.

## 6. Accuracy

We verify and refresh Lead Data regularly, but people change jobs and companies change. Lead Data is provided as it is, without a guarantee that every record is complete or current.

## 7. Enforcement

If we reasonably believe Lead Data is being used in breach of these terms, we may suspend access to the lead tools and ask you to delete the affected data.

## 8. Contact

Questions about Lead Data, or a request from someone who appears in it: support@promu.ai.