# Terms of Service

URL: https://promu.ai/terms
Last updated: 2026-10-05

> The agreement that applies when you use Promu. We have tried to keep it short and readable.

**Terms of service.**

The agreement that applies when you use Promu. We have tried to keep it short and readable.

Last updated 5 October 2026.

## 1. Who we are

Promu is a service of Acosh, trading as Promu, registered with the Dutch Chamber of Commerce (KvK) under number 86582992 (“Promu”, “we”, “us”). You can reach us at support@promu.ai.

These terms apply to the Promu website at promu.ai, the Promu app and everything we provide with them (together, the “Service”). By creating an account or using the Service, you agree to these terms on behalf of yourself or the organisation you represent (“you”).

## 2. Definitions

“Connected Account” means an email account, such as Gmail or Outlook, or a CRM, such as HubSpot, Pipedrive or Salesforce, that you connect to Promu.

“Your Data” means everything you or your users bring into Promu: contact lists, imported leads, email content, replies and data from Connected Accounts.

“Lead Data” means business contact data you obtain through Promu’s lead tools, such as the Lead Finder.

“Output” means content the Service generates for you, such as AI-written emails, suggested replies, summaries and lead research.

## 3. Other terms that apply

These policies form part of this agreement, depending on the features you use:

- [Sending Policy](https://promu.ai/sending-policy): the standards every campaign sent with Promu must meet.
- [AI Agent Terms](https://promu.ai/ai-agent-terms): how you may use the Sales Agent, Reply Agent, AI SDR and other AI features.
- [Data Processing Agreement](https://promu.ai/dpa): how we process personal data on your behalf.
- [Lead Data Terms](https://promu.ai/lead-data-terms): how you may use Lead Data.
- [Managed Service Terms](https://promu.ai/managed-service-terms): if our team runs outbound for you.
- [Privacy Policy](https://promu.ai/privacy) and [Cookie Policy](https://promu.ai/cookies): how we handle personal data about you.

## 4. Early access and free trial

Promu is currently offered in early access. Features may change, and some may be unavailable or limited while we improve them.

New accounts can use a free trial of 14 days, without a credit card, for up to 250 leads. When the trial ends, you can choose a paid plan or stop using the Service.

## 5. Your account

You can sign in with Google or Microsoft. You are responsible for the people you give access to your workspace and for keeping your sign-in details secure. Tell us straight away at support@promu.ai if you suspect unauthorised access.

You must be at least 18 years old and use the Service for business purposes.

## 6. Connected Accounts

When you connect an email account or CRM, you allow Promu to read, send and update data in that account as needed to provide the Service, for example to send your campaigns, detect replies and keep your CRM up to date.

You confirm you are allowed to connect each account. The provider’s own terms, such as Google’s or Microsoft’s, continue to apply to those accounts, and you can disconnect them at any time.

## 7. Sending responsibly

Promu is built for relevant, personal business outreach. You are the sender of every email sent through your workspace and must follow the laws that apply to your outreach, including the GDPR, the ePrivacy rules in your country and anti-spam laws in the countries you send to, as well as our [Sending Policy](https://promu.ai/sending-policy).

We may limit sending, pause campaigns or suspend accounts that put recipients, our infrastructure or other customers at risk, for example after unusual bounce or complaint rates.

## 8. AI features

Promu uses AI to research leads, write emails and suggest replies. AI can be wrong. You are responsible for reviewing Output before it is sent in your name, and for any emails you choose to let agents send without approval, as described in our [AI Agent Terms](https://promu.ai/ai-agent-terms).

You own the Output created for you, as far as the law allows. We do not use Your Data to train AI models for other customers.

## 9. Plans, limits and payment

Paid plans are billed monthly in euros, in advance. Each plan includes a monthly number of emails: Starter 5,000, Growth 125,000 and Scale 500,000. You can connect as many sending inboxes as you like; each inbox has its own daily sending limit to protect its reputation.

Prices are shown on our [pricing page](https://promu.ai/pricing) and exclude VAT unless stated otherwise. We may change prices with at least 30 days’ notice; the change applies from your next billing period.

If a payment fails, we may pause sending until it is resolved. You can cancel at any time; your plan stays active until the end of the period you paid for. Payments already made are not refunded, except where the law requires it.

## 10. Your Data and Lead Data

You keep all rights to Your Data. You give us permission to process it only to provide, secure and improve the Service for you.

For personal data in Your Data, you are the controller and Promu is your processor, under our [Data Processing Agreement](https://promu.ai/dpa). We store Your Data in the European Union only.

Lead Data is licensed to you for business outreach under our [Lead Data Terms](https://promu.ai/lead-data-terms). Once you use it, you are responsible for using it lawfully.

We may use aggregated statistics that do not identify you, your users or your recipients, for example to measure deliverability across the Service.

## 11. Our property

Promu, our software, designs and brand remain ours. You may not copy, resell, reverse engineer or build a competing product from the Service, or access it by automated means other than the features we provide.

## 12. Confidentiality

Each of us will keep the other’s non-public information confidential and use it only for this agreement, except where disclosure is required by law.

## 13. Availability and changes

We work hard to keep Promu available and secure, but we cannot promise that it will always be uninterrupted or error-free. We may change or improve features; if we remove something important, we will tell you in advance where we reasonably can.

## 14. Liability

To the extent the law allows, Promu is not liable for indirect or consequential loss, such as lost profits, lost deals or loss of data, and our total liability is limited to the amount you paid us in the 12 months before the claim.

You will compensate Promu for claims by third parties, such as recipients or regulators, that result from emails you sent or data you used in breach of these terms or the law.

Nothing in these terms limits liability that cannot be limited by law, such as liability for intent or gross negligence.

## 15. Ending the agreement

You can stop using Promu and close your account at any time. We may end or suspend your access if you seriously or repeatedly breach these terms. After your account closes, we delete Your Data within a reasonable period, unless the law requires us to keep it.

## 16. Changes to these terms

We may update these terms. If a change is significant, we will tell you by email or in the app at least 30 days before it takes effect. If you keep using Promu after that, the new terms apply.

## 17. Law and disputes

These terms are governed by Dutch law. Disputes go to the competent court in the Netherlands, unless mandatory law says otherwise. We would always rather solve a problem together first, so please contact us at support@promu.ai.

